InsightSuccess: The 10 Best Performing Salesforce Solution Providers, 2017
Today’s traditional lenders are waking up to the fact that alternative finance companies are cutting into their margins by providing lending solutions with speed, automation and delivery mechanisms that mirror their consumer lives. As the lending demographic shifts to younger borrowers, these borrowers are revolting from the experience and SLAs that were tolerated ten years ago and as such, they do not have the same brand loyalty of prior generations. Those financial services companies who put the borrower first and leverage technology to control the experience by creating an omnichannel flow will ultimately win in the long term. Because competition is coming from unconventional companies such as Amazon, Google, and Facebook, today’s lenders need to understand that the speed of transformation is occurring in months, not years.